The session was youth-led and discussion-heavy. Together, we put gambling adverts side by side with road safety campaigns from THINK!, questioning the differences in social marketing, risk messaging, impact, and engagement — and why one is designed to protect, while the other often normalises risk.
Excitingly, we were joined by ITV News, who filmed our NXTGEN creative advertising session with students on the Edgbaston Cricket Programme.
Students then split into small groups to flip the script, creating their own end-of-ad taglines for gambling adverts that would actually land with a younger audience. The creativity, honesty, and confidence in the room was unreal — and we were buzzing to see some of the lads get their moment on ITV’s 7pm news.
The session was youth-led and discussion-heavy. Together, we put gambling adverts side by side with road safety campaigns from THINK!, questioning the differences in social marketing, risk messaging, impact, and engagement — and why one is designed to protect, while the other often normalises risk.
Excitingly, we were joined by ITV News, who filmed our NXTGEN creative advertising session with students on the Edgbaston Cricket Programme.
Students then split into small groups to flip the script, creating their own end-of-ad taglines for gambling adverts that would actually land with a younger audience. The creativity, honesty, and confidence in the room was unreal — and we were buzzing to see some of the lads get their moment on ITV’s 7pm news.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations