Awareness
Join us in raising awareness and preventing gambling harm among young people aged 16-24.
Benefits
Why you Need this Service
Benefits
Why you Need this Service
Gambling harm often goes unseen until it’s too late. With targeted advertising, influencer promotion, and instant access to betting platforms, young people are exposed earlier than ever—without realising the risks. Our awareness campaigns are designed to disrupt that pattern. We meet people where they are—on social media, in music, in football culture—with bold, relatable messaging that gets them thinking.
Here are several reasons why organisations and communities invest in ATO’s awareness campaigns:
01.
Reaches Hard-to-Engage Audiences
01.
Reaches Hard-to-Engage Audiences
02.
Modern, Creative Messaging
02.
Modern, Creative Messaging
03.
Disrupts Normalisation of Gambling
03.
Disrupts Normalisation of Gambling
04.
Builds Early Awareness
04.
Builds Early Awareness
05.
Supports Schools, Clubs & Councils
05.
Supports Schools, Clubs & Councils
06.
Creates Peer-to-Peer Conversations
06.
Creates Peer-to-Peer Conversations
07.
Independent and Unfiltered
07.
Independent and Unfiltered
08.
Amplifies Local and National Impact
08.
Amplifies Local and National Impact
Benefits
Why you Need this Service
Gambling harm often goes unseen until it’s too late. With targeted advertising, influencer promotion, and instant access to betting platforms, young people are exposed earlier than ever—without realising the risks. Our awareness campaigns are designed to disrupt that pattern. We meet people where they are—on social media, in music, in football culture—with bold, relatable messaging that gets them thinking.
Here are several reasons why organisations and communities invest in ATO’s awareness campaigns:
01.
Reaches Hard-to-Engage Audiences
02.
Modern, Creative Messaging
03.
Disrupts Normalisation of Gambling
04.
Builds Early Awareness
05.
Supports Schools, Clubs & Councils
06.
Creates Peer-to-Peer Conversations
07.
Independent and Unfiltered
08.
Amplifies Local and National Impact
Service Details
What We Do
Against The Odds raises awareness of gambling-related harm through creative, culturally relevant campaigns rooted in lived experience. We meet young people where they are—with football, social media, fashion, and honest conversations. By cutting through noise with powerful storytelling and real-world insight, our campaigns spark change before addiction takes hold.
Here’s an overview of the key components of our awareness service:
Social Media Campaigns:
High-impact reels, graphics, and short-form content designed to raise awareness and disrupt gambling culture online.
Branded Shirt Campaigns:
ATO football shirts worn by influencers, athletes, and everyday supporters to spread awareness visually and start conversations in communities.
Against The Podds Podcast:
A candid podcast exploring gambling, addiction, recovery, and mental health, hosted by people with lived experience and ranked globally.
School & Youth Awareness Packs:
Easy-to-distribute posters, videos, and conversation prompts tailored to younger audiences in educational and sports settings.
Real Stories from Real People:
Featuring voices of those affected by gambling harm to drive empathy, understanding, and action.
Campaign Collaboration Opportunities:
Partner with us to co-create awareness campaigns that align with your organisation’s goals and resonate with your audience.
Service Details
What We Do
Against The Odds raises awareness of gambling-related harm through creative, culturally relevant campaigns rooted in lived experience. We meet young people where they are—with football, social media, fashion, and honest conversations. By cutting through noise with powerful storytelling and real-world insight, our campaigns spark change before addiction takes hold.
Here’s an overview of the key components of our awareness service:
Social Media Campaigns:
High-impact reels, graphics, and short-form content designed to raise awareness and disrupt gambling culture online.
Branded Shirt Campaigns:
ATO football shirts worn by influencers, athletes, and everyday supporters to spread awareness visually and start conversations in communities.
Against The Podds Podcast:
A candid podcast exploring gambling, addiction, recovery, and mental health, hosted by people with lived experience and ranked globally.
School & Youth Awareness Packs:
Easy-to-distribute posters, videos, and conversation prompts tailored to younger audiences in educational and sports settings.
Real Stories from Real People:
Featuring voices of those affected by gambling harm to drive empathy, understanding, and action.
Campaign Collaboration Opportunities:
Partner with us to co-create awareness campaigns that align with your organisation’s goals and resonate with your audience.
Why Choose Us
Why we are your best choice
Why Choose Us
Why we are your best choice
Why Choose Us
Why we are your best choice
Frequently Asked Questions
Got Questions? We've Got Answers!
Frequently Asked Questions
Got Questions? We've Got Answers!
What types of organisations does ATO work with?
Can workshops be customised for specific needs?
Do you provide resources following your workshops?
How do you measure the impact of your workshops?
What is your stance on gambling industry funding?
How can my organisation start a partnership with ATO?
What age groups do you target?
What types of organisations does ATO work with?
Can workshops be customised for specific needs?
Do you provide resources following your workshops?
How do you measure the impact of your workshops?
What is your stance on gambling industry funding?
How can my organisation start a partnership with ATO?
What age groups do you target?
Frequently Asked Questions