Sandwell family of colleges is the largest further education provider in the West Midlands, based in the heart of West Bromwich. Known for its state-of-the-art facilities and wide range of vocational and academic courses, the college supports thousands of students aged 16 and over in developing skills for employment, apprenticeships, and higher education.
Young people in deprived areas like Sandwell face social and economic challenges—high living costs, low incomes, and limited opportunities— that increase vulnerability to risk-taking, including gambling. With gambling shops concentrated in these communities, early intervention and prevention are crucial. Against The Odds draws on lived experience to connect with students, raising awareness of gambling harm and its real-life impacts to support lasting change.
Angela Tombs, Assistant Principal
"Aaron connected brilliantly with our learners, using his personal experiences and passion for sport to engage them on a deeper level. The students really valued his talks—and, more importantly, they left thinking differently. Next time they see a gambling ad on social media or a betting logo on a football shirt, they’ll be more likely to pause, reflect, and consider healthier choices."
Sandwell family of colleges is the largest further education provider in the West Midlands, based in the heart of West Bromwich. Known for its state-of-the-art facilities and wide range of vocational and academic courses, the college supports thousands of students aged 16 and over in developing skills for employment, apprenticeships, and higher education.
Young people in deprived areas like Sandwell face social and economic challenges—high living costs, low incomes, and limited opportunities— that increase vulnerability to risk-taking, including gambling. With gambling shops concentrated in these communities, early intervention and prevention are crucial. Against The Odds draws on lived experience to connect with students, raising awareness of gambling harm and its real-life impacts to support lasting change.
Angela Tombs, Assistant Principal
"Aaron connected brilliantly with our learners, using his personal experiences and passion for sport to engage them on a deeper level. The students really valued his talks—and, more importantly, they left thinking differently. Next time they see a gambling ad on social media or a betting logo on a football shirt, they’ll be more likely to pause, reflect, and consider healthier choices."
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Check our other project case studies with detailed explanations