

Sandwell family of colleges is the largest further education provider in the West Midlands, based in the heart of West Bromwich. Known for its state-of-the-art facilities and wide range of vocational and academic courses, the college supports thousands of students aged 16 and over in developing skills for employment, apprenticeships, and higher education.
Young people in deprived areas like Sandwell face social and economic challenges—high living costs, low incomes, and limited opportunities— that increase vulnerability to risk-taking, including gambling. With gambling shops concentrated in these communities, early intervention and prevention are crucial. Against The Odds draws on lived experience to connect with students, raising awareness of gambling harm and its real-life impacts to support lasting change.




Young people in deprived areas like Sandwell face social and economic challenges—high living costs, low incomes, and limited opportunities— that increase vulnerability to risk-taking, including gambling. With gambling shops concentrated in these communities, early intervention and prevention are crucial. Against The Odds draws on lived experience to connect with students, raising awareness of gambling harm and its real-life impacts to support lasting change.
Sandwell family of colleges is the largest further education provider in the West Midlands, based in the heart of West Bromwich. Known for its state-of-the-art facilities and wide range of vocational and academic courses, the college supports thousands of students aged 16 and over in developing skills for employment, apprenticeships, and higher education.
Young people in deprived areas like Sandwell face social and economic challenges—high living costs, low incomes, and limited opportunities— that increase vulnerability to risk-taking, including gambling. With gambling shops concentrated in these communities, early intervention and prevention are crucial. Against The Odds draws on lived experience to connect with students, raising awareness of gambling harm and its real-life impacts to support lasting change.


Young people in deprived areas like Sandwell face social and economic challenges—high living costs, low incomes, and limited opportunities— that increase vulnerability to risk-taking, including gambling. With gambling shops concentrated in these communities, early intervention and prevention are crucial. Against The Odds draws on lived experience to connect with students, raising awareness of gambling harm and its real-life impacts to support lasting change.
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Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations