The NFL Academy develops elite American football talent while combining full-time education with life skills. Based at Loughborough’s world-class sports campus and partnered with Loughborough College and University, it also runs a second campus in Australia with A.B. Paterson College. The programme supports players in securing U.S. college scholarships, with over 40 offers to date and 19 alumni set to play NCAA Division 1 football in 2024–25.
With gambling promotion growing across elite sport—including both UK leagues and major U.S. events like the Super Bowl—young athletes are exposed to betting messages from an early age. For NFL Academy students aiming to play NCAA Division 1 football or continue their education in the UK, understanding these media landscapes is essential. Against The Odds was invited to deliver tailored, culturally aware sessions focused on the risks of gambling and how to make informed choices in both the UK and U.S. sporting environments.
With gambling promotion growing across elite sport—including both UK leagues and major U.S. events like the Super Bowl—young athletes are exposed to betting messages from an early age. For NFL Academy students aiming to play NCAA Division 1 football or continue their education in the UK, understanding these media landscapes is essential. Against The Odds was invited to deliver tailored, culturally aware sessions focused on the risks of gambling and how to make informed choices in both the UK and U.S. sporting environments.
The NFL Academy develops elite American football talent while combining full-time education with life skills. Based at Loughborough’s world-class sports campus and partnered with Loughborough College and University, it also runs a second campus in Australia with A.B. Paterson College. The programme supports players in securing U.S. college scholarships, with over 40 offers to date and 19 alumni set to play NCAA Division 1 football in 2024–25.
With gambling promotion growing across elite sport—including both UK leagues and major U.S. events like the Super Bowl—young athletes are exposed to betting messages from an early age. For NFL Academy students aiming to play NCAA Division 1 football or continue their education in the UK, understanding these media landscapes is essential. Against The Odds was invited to deliver tailored, culturally aware sessions focused on the risks of gambling and how to make informed choices in both the UK and U.S. sporting environments.
With gambling promotion growing across elite sport—including both UK leagues and major U.S. events like the Super Bowl—young athletes are exposed to betting messages from an early age. For NFL Academy students aiming to play NCAA Division 1 football or continue their education in the UK, understanding these media landscapes is essential. Against The Odds was invited to deliver tailored, culturally aware sessions focused on the risks of gambling and how to make informed choices in both the UK and U.S. sporting environments.
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Check our other project case studies with detailed explanations