Support ATO:
Make a Social Impact
Support ATO:
Make a Social Impact
Who we are
Why Us?
Who we are
Why Us?
At Against The Odds, we believe the 'S' in ESG—Social—should be meaningful and measurable.
We deliver education, prevention, and recovery support focused on gambling harm—particularly in communities where it's needed most.
Our mission is to drive lasting change by empowering young people, influencing policy, and reducing social risk.
Who we are
Why Us?
At Against The Odds, we believe the 'S' in ESG—Social—should be meaningful and measurable.
We deliver education, prevention, and recovery support focused on gambling harm—particularly in communities where it's needed most.
Our mission is to drive lasting change by empowering young people, influencing policy, and reducing social risk.
TRUSTED BY
Proudly Working With
TRUSTED BY
Proudly Working With
About Aaron
What Sparked The Movement?
About Aaron
What Sparked The Movement?
My name is Aaron Abbott, and for over a decade, I lived with a hidden addiction that nearly cost me everything. Today, that experience fuels a purpose: preventing others from walking the same path.
AARON ABBOTT
Despite a successful 12-year career in recruitment, I was silently battling a gambling addiction that began in college and escalated over time. In 2021, I hit rock bottom and finally asked for help. Six months into recovery, I realised I had lost over £250,000—and nearly lost myself.
As I reflected on my journey, I became deeply aware of the systemic issues behind gambling harm: the lack of education, the industry’s aggressive tactics, and how disproportionately this affects young people and low-income communities.
I founded Against The Odds to turn personal pain into collective progress. We don’t just raise awareness—we help organisations drive measurable social impact, empower future generations, and reshape how the UK tackles gambling harm.
Visionary Leader
Lived Experience Advocate
Systematic Change Maker
Authentic & Impact Driven
Featured In:
About Aaron
What Sparked The Movement?
My name is Aaron Abbott, and for over a decade, I lived with a hidden addiction that nearly cost me everything. Today, that experience fuels a purpose: preventing others from walking the same path.
AARON ABBOTT
Despite a successful 12-year career in recruitment, I was silently battling a gambling addiction that began in college and escalated over time. In 2021, I hit rock bottom and finally asked for help. Six months into recovery, I realised I had lost over £250,000—and nearly lost myself.
As I reflected on my journey, I became deeply aware of the systemic issues behind gambling harm: the lack of education, the industry’s aggressive tactics, and how disproportionately this affects young people and low-income communities.
I founded Against The Odds to turn personal pain into collective progress. We don’t just raise awareness—we help organisations drive measurable social impact, empower future generations, and reshape how the UK tackles gambling harm.
Visionary Leader
Lived Experience Advocate
Systematic Change Maker
Authentic & Impact Driven
Featured In:
Social Change
Social Change
Personalization
Personalization
Reliability
Reliability
Resillience
Resillience
Community Impact
Community Impact
Transparency
Transparency
Prevention Over Profit
Prevention Over Profit
Empowerment
Empowerment
Authenticity
Authenticity
Lived Experience
Lived Experience
Integrity
WHAT WE DO
Our 4 Impact Pillars
WHAT WE DO
Our 4 Impact Pillars
WHAT WE DO
Our 4 Impact Pillars
01
Step
01
Awareness
We raise national awareness of gambling-related harm—especially among young people—through powerful campaigns, authentic storytelling, and innovative outreach like our podcast, branded football shirts, and digital content.
Step
01
Awareness
We raise national awareness of gambling-related harm—especially among young people—through powerful campaigns, authentic storytelling, and innovative outreach like our podcast, branded football shirts, and digital content.
01
Step
01
Awareness
We raise national awareness of gambling-related harm—especially among young people—through powerful campaigns, authentic storytelling, and innovative outreach like our podcast, branded football shirts, and digital content.
02
Step
02
Education
Our tailored workshops educate young people, educators, and professionals about the realities of gambling harm. With lived experience at the core, we deliver honest, engaging sessions across schools, universities, clubs, and workplaces.
Step
02
Education
Our tailored workshops educate young people, educators, and professionals about the realities of gambling harm. With lived experience at the core, we deliver honest, engaging sessions across schools, universities, clubs, and workplaces.
02
Step
02
Education
Our tailored workshops educate young people, educators, and professionals about the realities of gambling harm. With lived experience at the core, we deliver honest, engaging sessions across schools, universities, clubs, and workplaces.
03
Step
03
Recovery
Through ATO Recovery, we offer one-to-one support for individuals battling addiction. Led by lived experience recovery coaches, this program provides empathy, accountability, and personalised guidance outside of clinical environments.
Step
03
Recovery
Through ATO Recovery, we offer one-to-one support for individuals battling addiction. Led by lived experience recovery coaches, this program provides empathy, accountability, and personalised guidance outside of clinical environments.
03
Step
03
Recovery
Through ATO Recovery, we offer one-to-one support for individuals battling addiction. Led by lived experience recovery coaches, this program provides empathy, accountability, and personalised guidance outside of clinical environments.
04
Step
04
Elite Sport
We work with elite academies and professional clubs to safeguard young athletes from gambling-related risks. Our sessions help them build awareness, resilience, and the confidence to seek help when needed.
Step
04
Elite Sport
We work with elite academies and professional clubs to safeguard young athletes from gambling-related risks. Our sessions help them build awareness, resilience, and the confidence to seek help when needed.
04
Step
04
Elite Sport
We work with elite academies and professional clubs to safeguard young athletes from gambling-related risks. Our sessions help them build awareness, resilience, and the confidence to seek help when needed.
Impact
Why Partner With ATO?
Together, we can drive real change and foster resilience in the face of this growing public health crisis.
Tackle Real issues
Move beyond token gestures—ATO focuses on real challenges
Empower The NXT Generation
Support education that gives young people the tools to make informed choices, resist harmful behaviours, and lead better lives.
Boost Your Brand Reputation
Aligning with ATO helps position your brand as a purpose-led organisation that stands for social progress.
Grow The 'S' in ESG
Partnering with ATO gives your business a credible.
Impact
Why Partner With ATO?
Together, we can drive real change and foster resilience in the face of this growing public health crisis.
Tackle Real issues
Move beyond token gestures—ATO focuses on real challenges
Empower The NXT Generation
Support education that gives young people the tools to make informed choices, resist harmful behaviours, and lead better lives.
Boost Your Brand Reputation
Aligning with ATO helps position your brand as a purpose-led organisation that stands for social progress.
Grow The 'S' in ESG
Partnering with ATO gives your business a credible.
Join Us In Making Change
Join Us In Making Change
Partner with ATO to drive meaningful social impact and combat gambling harm in our communities.
Frequently Asked Questions
Got Questions? We've Got Answers!
Frequently Asked Questions
Got Questions? We've Got Answers!
What does my donation support?
Is my donation tax-deductible?
How does ATO align with ESG goals?
Can my business get involved beyond donating?
How are donations used and monitored?
Who benefits from these initiatives?
Can I set up monthly giving or corporate support?
What does my donation support?
Is my donation tax-deductible?
How does ATO align with ESG goals?
Can my business get involved beyond donating?
How are donations used and monitored?
Who benefits from these initiatives?
Can I set up monthly giving or corporate support?
Frequently Asked Questions