We returned to Wigan Athletic Football Club to deliver workshops to the Academy’s U21 and U18 squads as they gear up for a brand-new season in the Professional Development League. Before diving into discussions on the impacts of gambling advertising and its role in sport, the lads also gave me the lowdown…. on a Wigan kebab.

Gambling is a common presence in sport, from social media to stadium ads.

For young footballers starting their careers, it can seem normal, even though it carries real risks. Our session focused on advertising and the way gambling is ‘normalised’ for younger audiences, with 16–24-year-olds often at the highest risk. We supported the boys with spotting signs of gambling harm early, while also encouraging positive choices and awareness around their own behaviours.

Gambling is a common presence in sport, from social media to stadium ads.

For young footballers starting their careers, it can seem normal, even though it carries real risks. Our session focused on advertising and the way gambling is ‘normalised’ for younger audiences, with 16–24-year-olds often at the highest risk. We supported the boys with spotting signs of gambling harm early, while also encouraging positive choices and awareness around their own behaviours.

We returned to Wigan Athletic Football Club to deliver workshops to the Academy’s U21 and U18 squads as they gear up for a brand-new season in the Professional Development League. Before diving into discussions on the impacts of gambling advertising and its role in sport, the lads also gave me the lowdown…. on a Wigan kebab.

Gambling is a common presence in sport, from social media to stadium ads.

For young footballers starting their careers, it can seem normal, even though it carries real risks. Our session focused on advertising and the way gambling is ‘normalised’ for younger audiences, with 16–24-year-olds often at the highest risk. We supported the boys with spotting signs of gambling harm early, while also encouraging positive choices and awareness around their own behaviours.

Gambling is a common presence in sport, from social media to stadium ads.

For young footballers starting their careers, it can seem normal, even though it carries real risks. Our session focused on advertising and the way gambling is ‘normalised’ for younger audiences, with 16–24-year-olds often at the highest risk. We supported the boys with spotting signs of gambling harm early, while also encouraging positive choices and awareness around their own behaviours.

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Other Case Studies

Check our other project case studies with detailed explanations